About Me

My photo
Web person at the Imperial War Museum, just completed PhD about digital sustainability in museums (the original motivation for this blog was as my research diary). Posting occasionally, and usually museum tech stuff but prone to stray. I welcome comments if you want to take anything further. These are my opinions and should not be attributed to my employer or anyone else (unless they thought of them too). Twitter: @jottevanger

Wednesday, January 16, 2008

Alex Iskold on "The Danger of Free"

The Danger of Free - ReadWriteWeb

The question we've perhaps ignored rather. It's true, we're all perhaps a bit too keen on getting stuff for free. We see stuff delivered through the screen as intangible, but that doesn't always equate to us thinking it has no value or should be free, so why is this so with web-delivered services and content? Is it just a habit, and one we can back out of if we see that it's going to mean poorer quality goods, or is it just in our nature to go for the free or to feel suspicious of the value we'll get from stuff on the web? If we have confidence that it will be trustworthy and value for money are we more likely to pay?